Wednesday, June 30, 2010

Smart Phone Technology

While at the National Stationery Show in New York I attended a presentation by Stacie Francombe, the Founder and Editor in Chief of Get Married media. One of the facets of the multimedia company includes a printed magazine. After receiving a copy of the magazine at the presentation Stacie drew our attention to the latest use of the Microsoft Tag technology. The Tag technology allows brides to take a picture of the tag printed in the magazine, using their smart phone, which will automatically link the user to video, websites and any other information from the page which the tag appeared.

To get started all you have to do is download a free application. This technology will help brides-on-the-go get information faster. If they see a dress they like, all they have to do is click the tag which will take them directly to the designers website. Wow, I thought this was pretty cool. Below is a picture of what the tags look like in the magazine. You can read the full Get Married press release here.

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